Horror dark fiction essay Example | Topics and Well Written Essays - 750 words

Horror dark fiction - Essay Example But Stephen King as well as Lovecraft use many times the dangerous character that cannot be described it’s something that even author cannot tell, but this fact frighten a reader even stronger. All people have fear of something unknown and strange and this fear can be considered to be the main acting part of such type of fiction. Fear of something unknown is stronger than of people or animals. Desperate position with unknown creatures or things can produce more effect on the reader than the equal situation with people or animals. But some authors are used to use people like a characters and in the work of Lovecraft â€Å"The Colour out of space† we can see something indescribable. Some creature or even substance that came from the space. One cannot identify for what reason it came and what it will do, but the effect on the people was terrible, as well as on the land. â€Å"  It must, I thought as I viewed it, be the outcome of a fire; but why had nothing new ever grown over these five acres of grey desolation that sprawled open to the sky like a great spot eaten by acid in the woods and fields† (Lovecraft). People became mad of something that was like an as teroid and animals began to do some strange things. â€Å"It was a little before this that the horses had stampeded. Something had aroused them in the night, and their neighing and kicking in their stalls had been terrible. There seemed virtually nothing to do to calm them, and when Nahum opened the stable door they all bolted out like frightened woodland deer. (Lovecraft)† There was one description of something that landed and it was some object that was constantly warm and has the colour that one cannot describe. Some people called it â€Å"Color of the space† (Lovecraft) â€Å"They had uncovered what seemed to be the side of a large coloured globule embedded in the substance. The colour, which resembled some of the bands in the meteors strange spectrum, was almost impossible to describe; and it

Protestantism Essay Example | Topics and Well Written Essays - 1250 words

Protestantism - Essay Example And also their belief system compels them to save more in order to defer gratification, which transforms into investments and thus higher productivity in the longer run. This was suggested in Max Weber's The Protestant Ethic and the Spirit of Capitalism that a "Protestant ethic" was instrumental for economic progress, several interpretations have emerged how the greater economic affluence of Protestants relative to Catholics might have come about. The idea of Weber that Protestantism has a great impact on the economic progress of a country was depicted in Figure 2,3a and 3b. But not all areas in Prussia have exhibited the jolt of Protestantism to their economic status. Figure 2 has revealed a concentric pattern of the diffusion of Protestantism with Wittenberg at the centre. There was a marked x in Wittenberg, to emphasize the distance from the areas with dominant protestant population. The central, north and the north-eastern part of Prussia is predominantly Protestant, which accounts more than 75 % of their population. Protestant diffusion came to a halt in the western provinces (Rhineland and Westphalia) and in the eastern parts which were predominantly Polish speaking. As a general tendency, the predominantly Protestant regions in the centre of Prussia are also economically more successful (Figures 3a and 3b). Another centre of economic progressiveness is the western rural area with its mineral resources, in which not all residents were Protestants. The idea of having a positive correlation between Protestantism and the growth of per capita income in Prussia does not hold in the North-eastern and the Western Part of the region. The north-eastern part has a predominantly protestant population but it was not reflective to the percentage share of employment in manufacturing and services, they only have less than 22% share. In the western part, in which less than 22% of the population were Protestants, revealed a larger share of employment in manufacturing and services with more than 30% Becker and Woessmann have disputed Weber's idea that Protestantism itself generates greater growth. They have suggested that higher literacy among Protestants was responsible for greater growth of per capita income; it's not because of religion alone. The idea of Becker and Woessmann of literacy being the key factor to economic progress was base on Luther's Educational Postulations. Luther was the first one to translate the Latin Bible into German. His idea of convincing people to read the gospel, instead of a priest reading it to them, has lead to his advocacy of teaching them to read (in order for them to understand the bible). Luther has explicitly urged for the expansion of education (cf. Rupp 1996a, 1996b, 1998). Quite obviously, if one wants to read the Bible, one must be able to read. Very early on, in what is generally viewed his first major pamphlet that signified the breakthrough of the Reformation among the general public, To the Christian Nobility of the German Nation Concerning the Reform of the Christian Estate, Luther (1520, pp. 461-462) explicitly demanded that every town should have both a boys' and a girls' school where every child should learn to read the Holy Scriptures, in particular the Gospel. Luther's call to teach everyone in order for them to be able to read God's Word by themselves is the key feature for our alternative theory of the relative

Flumequine and Balofloxacin

Flumequine and Balofloxacin Made by LAB GROUP: F2 Lab Instructors: T.A/ Spring 2015 Table of Contents: Introduction on (Flumequine) pg. 3 and (Balofloxacin) pg. 4 Discussion on (Flumequine) pg. 5, 6, 7 and (Balofloxacin) pg. 8, 9, 10 Conclusion pg. 11 Reference pg. 12 Flumequine: The first of the quinolone family is the nalidixic acid. The drug was followed by the floroquinolones including flumequine which is a 1st generation agent in the floroquinolones. The first generation including flumequine had a variety of problems such as: Limited activity poor distribution tendon ruptures Hepatotoxicity and additive effect on neurological disorders ex: myasthenia gravis All of the first generation drugs were used for the treatment of infections in the urinary tract. The benzo quinolzine (flumequine) was invented in 1973 by (rikker labs) a german inventors. Flumequine is known to be the first of the quinolone family to include a fluoride at carbon number six on the skeleton of the quinolone compound. Although flumequine is basically the first of all floroquinolones it is frequently overlooked upon classification of this class of drugs through generations; it was omitted from the list. It is more often used for the treatment of farm animals and on certain cases pets. And as follows the use in humans is for infections in the urinary tract. It was originally used only for urinary tract infections until reports of toxicity were filed reporting anaphylactic shock and degrees of damage in the liver. The (FDA) food and drug administration made a request on all the quinolone and floroquinolone boxes to be delivered to contain a black boxed warning thus, noti fying the risks of sudden ruptures in the tendon which basically includes the flumequine. As well letters were sent to physicians based on the FDA's request to notify the doctors. The tendon complications were also exhibited in flumequine. The majority of floroquinolone generic versions did not include the black boxed warning in 2009 September as well some reports were filed to claim that this information was never distributed or shared among pharmacists and some products to this day still are shipped without the warning or medication guide that the physicians and pharmacists can distribute. Uses (licensed): Infections in the urinary tract Balofloxacin: Balofloxacin is often potent as an antibacterial agent. It has a broad spectrum bactericidal activity. It is less toxic than other fluoroquinolones. The distinction between a quinolone drug and a fluoroquinolone drug is the addition of fluorine to the basic pharmacophore, which causes a fluorinated drug. Quinolones and fluoroquinolones terms are often used interchangeably regardless of this distinction. Balofloxacin is a third generation fluoroquinolone. A meta-analysis of skin infections and fluoroquinolones showed that the fluoroquinolones are more associated with unfavorable reactions than beta lactam. However, the increase was due to a slight to moderate rate of nausea and diarrhea higher. Enough to cause serious side effects withdrawal of the trial occurred at similar rates. Rarely, fluoroquinolones have been associated with serious and adverse effects on the musculoskeletal system, cardiovascular system, central nervous system and peripheral nervous system, circulatory system, the maxillofacial system, endocrine system, gastrointestinal system the urological system, liver, brain, skin, and sensory systems such as sight, hearing, touch, smell and taste. After a single dose toxic reactions had been reported to occur. Uses: Uncomplicated infections of the urinary tract Chemical structure: Flumequine: Chemical structure and formula: C (14) H (12) F (1) N (1) O (3) IUPAC name: 9-fluoro -6, 7 dihydro -5 methyl -1 oxo -1H, 5H -benzo quinolizine -2- carboxylic acid Mode of action: Flumequine is mainly an antibiotic that is broad spectrum and mostly active against gram positive bacteria and gram negative. Mechanism works through the inhibition of gyrase DNA, topoisomerase specifically type 2 and type 4; they are enzymes that are responsible for bacterial DNA segregation therefore by inhibiting them the bacteria cannot replicate hence, inhibition of cell division. This mechanism might also alter mammalian cell division. Basically the drugs of high activity could lead to toxic effects in mammals. The report of DNA damage was first filed in 1986, its mechanism of cytotoxicity is still unknown. Dosage forms: For veterinary forms: Oral solutions (10-20%) prescription required For human forms: Oral tablets (400mg) notice: it is discontinued 20% solution Tablet formulation stopped Synthesis of flumequine: Structure activity relationship (SAR): The fluorine that is present at carbon number six which enhances the inhibition of gyrase and cellular penetration. The carbon number seven constituent was found to control cell permeability according to the properties of the constituent. Substitution of N number 1 is essential in obtaining the anti-bacterial properties. The introduction of a butyl group at N number 1 enhances the activity against the gram positive bacteria and little or minimal reduction of activity against gram negative bacteria. At position two the addition of nitrogen did show an improvement of the pharmacokinetic properties. At positions 4 and 3 they do have a link with the keto and carboxylic group which is an essential thing for binding to the gyrase DNA. At position number 5 the substitution by small groups like amino, nitro, halogens and alkyl groups could improve the tissue distribution and absorption. Though suggestions were raised that the substitution at position 5 could decrease the anti-bacterial properties. At position 6 the substitution by F, H, Br, Cl, nitro, methyl and Cyanide would actually increase the potency of anti-bacterial activity by means of improving the binding and penetration abilities. Metabolism: Flumequine is known to have good absorption thus, well absorbed and is mainly excreted in feces and urine as a glucuronide conjugates according to the parent drug and active ingredient of metabolism which is flumequine 7-hydroxy. The drug is eliminated within 168 hours after dosing. Major residue was found in chickens, pigs and sheep to be in the form of flumequine 7-hydroxy it was found in minimal amounts. The detection of the parent drug was only found in trout. Metabolism can be summarized as well absorbed and metabolized in the liver. Balofloxacin: IUPAC: 1-Cyclopropyl-6-fluoro-8-methoxy-7-(3-methylaminopiperidin-1-yl)-4-oxoquinoline-3-carboxylic acid Synthesis: Mode of action First and second generation fluoroquinolone selectively inhibit the field of ligase topoisomerase II, leaving two areas nuclease intact. This modification, combined with the constant action in the bacterial cell by topoisomerase II, results in fragmentation of DNA through nuclease activity domains of intact enzymes. fluoroquinolones that are third and fourth generation are more selective for the ligase domain topoisomerase IV and therefore improved the gram positive coverage. Fluoroquinolones can enter cells through porins easily thus, could be used for the treatment of pathogens that are intracellular such as Mycoplasma pneumoniae and Legionella pneumophila. Too many bacteria that are gram-negative, the target is the DNA gyrase, in turn the topoisomerase IV is the target of many Gram-positive bacteria. Some compounds of this class were found to inhibit the synthesis of mitochondrial DNA. Dosage forms: Tablets 100-400 mg oral Metabolism: Pharmacokinetics of balofloxacin, the new fluoroquinolone, was a study conducted on mice, dogs and rats through liquid chromatography (high-performance). The bioavailabilities oral means of balofloxacin it was obtained through calculation of the AUC (area under the curve) after intravenous and oral in mice, rats and dogs 87.50 and 87.73%, respectively, suggesting that was absorbed almost entirely balofloxacin in rats and dogs, but not in mice after single oral administration. The average elimination half-life in plasma after intravenous injection in mice, rats and dogs are 0.92, 1.33 and 6.38 hours, respectively. I mean cumulative urinary excretion rate unchanged balofloxacin within 24 hours of oral administration of balofloxacin in dogs, mice and rats respectively. May secrete a small part of the metabolism in the urine as glucuronide balofloxacin and N-desmethyl balofloxacin in these species. After oral administration of balofloxacin in a dose of 100 mg / kg in rats, and was for a long period of absorption compared with those after administration in doses of 5 and 20 mg / kg. The plasma concentration-time profiles and pharmacological parameters of balofloxacin in male mice similar to those found in female mice, suggesting a lack of sex-related differences. Once a day for 21 days, multiple departments were not affected by this drug in mice of balofloxacin formations. Structure activity relationship (SAR): The fluorine that is present at carbon number six which enhances the inhibition of gyrase and cellular penetration. The carbon number seven constituent was found to control cell permeability according to the properties of the constituent. Substitution of N number 1 is essential in obtaining the anti-bacterial properties. The introduction of a butyl group at N number 1 enhances the activity against the gram positive bacteria and little or minimal reduction of activity against gram negative bacteria. The addition at position two of nitrogen did show an improvement of the pharmacokinetic properties. They do have a link at positions 4 and 3 with the keto and carboxylic group which is an essential thing for binding to the gyrase DNA. The substitution at position number 5 by small groups like amino, nitro, halogens and alkyl groups could improve the tissue distribution and absorption. Though suggestions were raised that the substitution at position 5 could decrease the anti-bacterial properties. The substitution at position 6 by F, H, Br, Cl, nitro, methyl and Cyanide would actually increase the potency of anti-bacterial activity by means of improving the binding and penetration abilities. Conclusion: Flumequine: It is a first generation fluoroquinolone Well absorbed orally and metabolized hepatically (glucuronide conjugates) Discontinued due to dangerous adverse effects such as hepatotoxicity Veterinary use only Black box warning Is used for UTI but discontinued in humans Mechanism of action is inhibition of DNA gyrase, less selective than third generation drugs and lower gram positive activity Was administered orally as tablets for human use but discontinued and mainly now as solutions for veterinary use Excreted in feces and urine . Balofloxacin: It is a third generation fluoroquinolone Well absorbed orally and minimal hepatic metabolism It is very useful because it has less adverse effects than other fluoroquinolones Human use No black box warning due to minimal side effects Mainly used for uncomplicated UTI Same mechanism of action of fluoroquinolones (Inhibition of DNA gyrase) more selective and improved gram positive activity due to 3rd generation properties Orally administered in the form of tablets Excreted in feces and urine Reference: Chemspider, Flumequine Available at: http://www.chemspider.com/Chemical-Structure.3257.html (Accessed: 12 April, 2015) FAO, Food and Agriculture Organization of The United States, Flumequine, Available at: http://www.fao.org/docrep/w8338e/w8338e0a.htm (Accessed: 12 April, 2015) NCBI, Structure Activity relationships of The Fluoroquinolones, Anti microb Agents Chemother (1989) pages: 131-135 Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC171443/ (Accessed: 12 April, 2015) World Public Library, Flumequine Available at: http://www.netlibrary.net/articles/flumequine#Mode_of_action (Accessed: 12 April, 2015) Medicine India. Balofloxacin Pharmacology. Available at: https://www.medicineindia.org/pharmacology-for-generic/2923/balofloxacin (Accessed: 13 April, 2015) NCBI. Pharmacokinetics of the new fluoroquinolone balofloxacin in mice, rats, and dogs. (1995). Available at: http://www.ncbi.nlm.nih.gov/pubmed/7646579 (Accessed: 13 April, 2015) WHO. Medical reference publication. (2005). PDF, Available at: http://www.netlibrary.net/eBooks/WPLBN0000173166.aspx (Accessed: 13 April, 2015) Drugs and Pharmacology. Balofloxacin. (2013). Available at: http://drugsandpharmacology.blogspot.com/2013/03/balofloxacin.html (Accessed: 13 April, 2015) 1

Creationism and the Classroom Essay -- essays research papers fc

Creationism and the Classroom The American classroom is suffering from a major deficiency. The science curriculum supports one theory of evolution and no other theory as to how the existence of the universe has come to be. This narrow-minded approach has kept many young minds from seeing a very broad picture of this world. Scientific creationism should be included in our public school curriculum because it is paramount to the progress of modern science. Duane Gish, who has a Ph.D. in biochemistry from Berkeley, says, â€Å"†¦neither creation nor evolution may be referred to as scientific theory since neither can offer eyewitness evidence of what happened in the past.† Gish further states, â€Å"Both are ultimately based upon inferences derived from circumstantial evidence. As such, they remain on an equal footing and should receive equal time in public classrooms in the United States† Creationism assumes there is a Creator who designed the universe with purpose and gave the universe direction. This theory can be put into our classrooms without being abrasive to the U.S. Constitution, so long as it is treated as science. Gish says, â€Å"Science can tell us nothing of who the Creator is, why the universe was created, or anything about the relationship of the things created to the Creator.† Without creationism in the public school system, students are left only to learn about evolution, which can be considered as religion. Gish explains, â€Å"†¦evolution is a non-theistic theory of origins which by definition excludes the intervention of an outside agency of any kind. Evolutionists believe that by employing natural laws and processes plus nothing it is possible to the origin of the universe and of all that it contains. This involves the acceptance of a particular philosophical metaphysical world view and is thus basically religious in nature.† Just as evolutionism has been accepted by many in the religious community as religion, creationism has been accepted by many in the science community as science. Ker C. Thompson is a former Director of the U.S. Air Force Terrestrial Sciences Laboratory. He holds a B.A. in Physics and Geology from the University of British Columbia and DSc in Geophysics from the Colorado School of Mines. Thompson believes that the only way ... ...the only theory for the origin of the universe taught to our students, then our country is in danger of a scientific freeze. Without challenges to such theories, the students come away with unfair, one-sided views. If those views are not challenged in a scientific arena, as opposed to the students’ places of worship, then the students will not see any other views as science. Our students will take this lopsided understanding into adulthood. This understanding then has the danger of becoming dogmatic to our population. The progress of science will slow down without public challenges and governmental support. Works Cited Gish, Duane T â€Å"'Scientific Creationism' Should Be Taught in Science Classrooms". Opposing Viewpoints Resource Center. Thomson Gale. 18 May 2005 Kofahl, Robert E "Scientific Evidence Against Evolution and for Creation Should Be Included in Science Curricula". Opposing Viewpoints Resource Center. Thomson Gale. 18 May 2005 http://galenet.galegroup.com/servlet/OVRC Thomson, Ker C "Physical Laws Support Creationism". Opposing Viewpoints Resource Center. Thomson Gale. 18 May 2005

Aesthetic Values and Objects Essay

1.When looking at the differences between cultural, natural, and truly aesthetic objects, it’s relatively easy to define each in their own ways. Cultural objects differ from natural objects in the sense that cultural objects have been placed in an artistic manner by, and for the human population, whereas natural objects are in the most basic term, objects placed by nature for no other external reason. For instance, a bed of rocks laying among a path, strewn out for an artistic affect is considered a cultural object, where bedrock randomly strewn across a certain area, without being altered by a person or persons, is considered a natural object. In other words, a tree, planted and grown naturally is considered a natural aesthetic object. A table, in its own right, will be a cultural object, as it is used for mankind’s benefit, and also used for artistic effect is considered cultural; whereas a wooden sculpture will be considered aesthetic in its nature as a purely artist ic object. What all these objects have in common is the fact that all consists out of wood, and that all can be considered as either natural, cultural, or truly aesthetic objects. 2.Aesthetics is not easily definable when looking at the different values that can be used to describe the object in question. There are two different forms of aesthetic value namely Inherent and Consequential value. If an object has value in, and for itself, it is considered as Inherent value. Pleasure, for instance, has inherent value because please is sought in and for itself. If an object has value because of its consequences, it has consequential value. This involves anything from an action or a still-standing object meant for something. Friendship, for instance, is consequential because we value it because it a means of pleasure, and not necessarily pleasure itself. A popular saying goes: â€Å"to each his own,† and that is exactly the problem it comes down to when attempting to define the aesthetic. As explained in study guide, whatever reason I would consider something to be interesting and beautiful could be used by someone else to define the exact opposite. For instance, I would say that a movie’s vehicle chase scenes were the scenes that made the movie as incredible as it is, but then a friend of mine would mention that it was those exact scenes that made the movie too boring to bare. By merely saying â€Å"beauty is in the eye of the beholder† one has to ask â€Å"what is the definition of beauty†, and it is there where everyone else seem to have different opinions. Marcia Eaton manages to explain this point by giving the following examples: â€Å"What a movie – one car chase after another!† â€Å"I know, I was bored to death.† and â€Å"The lyrics were so romantic!† â€Å"Yes, that’s exactly why they were so sentimental.† We all have different opinions, based somewhat on the different kinds of cultural backgrounds we have, and how we were raised. This is another factor that has to be considered when we are trying to understand one-another’s aesthetic value towards certain objects. 3.Certain conditions have to be met when applying aesthetic value to certain objects. First, one has to consider if the object truly is cultural, or natural. After that has been considered, you have to think of the reason why the object in question appeals to you the way it does. The problem of defining the aesthetic is what concerns us here. Like all definitions this problem is bound with the criteria for the application of defenitions. This means specifying the conditions for when it is justified to apply the concept of â€Å"aesthetic† to any particular object. – [THL801-U/1/2008-2010] A necessary condition is a condition that must be met for the concept to be applied. For example, a necessary condition for something to be a horse is that it is an animal. A sufficient condition is a condition which, if met, alone suffices for the concept to be applied. For example, a sufficient condition for something to be an animal is that it is an animal. Some conditions can either be necessary and sufficient, or sufficient but not necessary, or even necessary but not sufficient. In other words, the definition of a concept is to give its meaning, and to give its meaning tells us what condition the object must meet for the concept to apply to it.

Case Study Of Elektra Products, Inc. Essay

The Elektra Products Inc has faced the problem: market share was declining in competition of foreign and domestic area; new products ideas were few and far; morale was low at all time and employees were actively seeking new jobs. Because they are disenchanted by the current culture and they may see management as untrusted in their abilities. Barbara Russel, a manufacturing vice president has been assigned by Martin Griffin, Elektra’s new CEO who very recently made the challenge: â€Å"As we face increasing competition, we need new ideas, new energy, new sprit to make this company great. An the source for this change is you – each of you†, to lead a team which will implement a plan to change management style to a decentralized organization than encourage employee empowerment in management processing. Ms Russell forms an active team that work hard to achieve management change. And Ms Russell would allow employees to make decision suitable at their positions. When the Mr Griffin is not participate in meeting the department heads’ responses are not workable. The resistance is happen at the middle level management when implementation is done. In answering first sub-question of the question no 1 of â€Å"How might top management have done a better job changing Elektra products into a new kind of organization?†, we would like to express that top management could have included the middle and lower level managers,  and the employees in the teams. The team should have received instruction on the concept behind â€Å"empowerment†, and how the objective was to have employees at all levels taking responsibility for decision making, at that level, and accepting responsibility for the results. And letting them understand that positive attitude is needed in every step and every task to be done, is practically motivated on the other hand. For second sub-question of the question no 1 of â€Å"what might they do now to get the empowerment process back on track?†, it is no doubt that getting the program back on track, Mr Griffin needs to bring managers and employees at all levels into the teams, after all involved have learned what the new management approach entails. And assigning the tast of â€Å"quick and easy to win† to every team support them in gaining the motivation. In answer of question no 2 of â€Å" Can you think of ways Barbara could have avoided the problems her team faced in the meeting with department heads ? † we would like to answer that Ms Russel could avoided the problems her team face by including the department heads in her team, and charging them with identifying the challenge and obstacles to high performance in their departments. She also should have required them to apply this approach to all levels in their departments. Empowerment management means granting authority to subordinates. Her team actually tried to â€Å"empower† lower level management without including them in the solution. In answering the question no 3 of â€Å" If you were barbara Russell, what would you do now ? Why?† If I were Barbara Russell, I would push slowly to reform and work for gradual support from the other teams and I would support Martin to realize the problems with inter-departmental communication that exist at Elektra’s product as he may not have been with the company for long enough a period of time. Encouraging Martin to meet with each department head in advance and try to collect information about the corporate culture and each department head’s opinion of his empowerment campaign and so, he might have had a  better idea as to how he should implement his reforms. Second, by having each team membership consist of only one  department, each team habitually brought their ideas for each department to change and that did nothing to contribute to the poor departmental communication.  The most important things for Barbara to do is to communicate to Martin the existing problems concerning communication and trust between departments. Barbara’s other choices, to p ush ahead with grim determination while the CEO remains ignorant to the real cultural standard, is doomed to failure if for no other reason than that Barbara has no definitive clout among the rest of upper management, and thus not enough weight to throw around to effect change. She could try to make new teams or to debate the proposals of her team, but she may not carry enough authority to lead the other departments in such an action. Such actions could inevitably strain the current inter-departmental communications further and may not provide any positive results without lots of hard work. Once Martin is made aware of the poor communication relationships that currently exist, steps can be made to attack the problem from a different angle. Barbara, by confronting Martin on these issues, serves  herself and the campaign by showing her supervisor that she is both interested in his idea and its success and by providing Martin with necessary insight into the corporate culture that he may have yet to fully realize. As a CEO who’s main function is to please the stock holders of this publicly traded company, Martin should value the information Barbara can provide him as it would serve to both increase his plan’s potential for success and to please his bosses. Once he is made aware of the current situation, Martin will  have a better grasp on just what the problems are that exist at Elektra’s product and how to solve them. As the CEO, Martin should take a strong management stance and exert his power over the department heads by clearly  demarking the chain of command. Done effectively, Martin would thus have established among upper management that his ideas will be implemented and that it would be wise to support him in the campaign. This can be done by simply repeating his credos among the employees, by being very clear on his ideas, and by encouraging open discourse among the levels of upper management. This serves to not only define the company goals but to instill a new sense of purpose among the employees through strong leadership. Next, Martin needs to regroup the initial project teams so that each team consists of a variety of employees from different departments. Having employees from different departments actually work with and speak to each other is the first step to eventually tearing down the communication barriers that currently exist in the company. This  methodology serves other useful purposes as well. As well, by having a team make-up that is cross-departmental, when teams present their ideas there will no longer exist a â€Å"you against us† attitude. At this point it would be nice to know more about Martin and  his history in the corporate world, and the relationship between Barbara and Simon. With this knowledge, it becomes possible to study Martin’s management style and track record so that more definitive conclusions can be drawn concerning what he should do. As well, knowing how Barbara and Simon relate can offer guidelines to how Barbara may be able to use Simon as an information tool for gauging employee’s opinions regarding the empowerment campaign and the corporate culture in general. This is just the first step towards launching Martin’s empowerment campaign and turning the company into a motivated, profitable entity. Much work has yet to be done to ensure that Electra-Quik even has a chance of becoming a market leader again, although Marti n is correct in his desires to change the corporate culture.